Stuff I see, which you might not.

Man Candles

on May 22, 2012

Yes, you read that right – Man Candles. As the name suggests, they’re candles for men. Some clever marketer saw a gap in the market for scented candles which, let’s face it, are largely bought by women for women (or sometimes by clueless men for disappointed women, as a mistakenly ‘fail-safe’ kinda gift). So the Yankee Candle company in the USA has made a special range of four scented candles for American men.

First in the range is Riding Mower(TM). This large jar candle provides at least 110 hours of “Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.” Oh yeah.

Then there’s the 2 x 4″ (TM) Man Candle, featuring “the warm, unmistakable scent of freshly planed wood and sawdust”, which apparently “evokes a sense of confidence and quality.” I’m not sure how you can burn 2 x 4″ without it smelling like the furniture in your house is on fire, but clearly the Man Candles aren’t designed for me.
Man Town(TM) promises an “escape to the man cave with this masculine blend of spices, woods and musk.” I’m not sure that man caves are meant to feature scented candles, although I guess Man Candles are ok.

And last, but not least, there’s First Down (TM). As in, American football. In a very ambitious promise, the people at Yankee Candles say it’s “Game on! This combination of orange, patchouli, vetiver and leather is as exciting as game day.” I find that very hard to believe – if you had this candle in one hand and two tickets to the Superbowl in the other hand, the man in your life would say, “Oh, thanks honey, but I’ll take the candle – it’ll be just as exciting as game day!”

An interesting idea, the Man Candle. If you’d like to check out this range or the other candles from Yankee Candle Company – makers of “America’s best loved candle” – their website is here.

12 responses to “Man Candles

  1. I LOVE this, Sparks! Just love it. LM has a birthday coming up. I’m thinking 2 x 4″ may be just the ticket. I’ll tell him you gave me the idea, so if he ever meets you he can thank you in person…

  2. MJH says:

    Ok then, so now i know where Cate stands on candles as gifts from us thoughtful men out there !
    Does that mean that there may be some dissaponted men when some clueless woman buys a ‘man candle’. πŸ™‚ Personally, I think the ‘Riding Mower’ and 2×4″ would be awesome and probably not as messy as dumping the grass catcher contents on the living room floor or chain sawing the furniture !

    Us blokes are just practical that way. Love ya work CMJ πŸ™‚

  3. Great, I like Man Cave, as lets face it they would likely need a little scented candle to get rid of the man cave essence if you know what I mean!!

    • Cate says:

      A very good point! But I take no responsibility for accidents caused by lighting a match for the candle in the man cave – look out! πŸ˜‰

  4. four candles (f-ork 'andles') (for any two Ronnies fans) says:

    These are scents for the very American man. For the British man it would be 1) ‘Down the Pub’ – the heady scent of warm beer and pork sctratchings. 2) El Shed – The musky aroma of damp wood and 2-stoke fuel 3) 1 Nil (as in soccer, or football for the Brits) – This combination of meat pie, sweaty bloke and fake Burberry leatherette is as exciting as game day…..

    • Cate says:

      Love your work, lady. As always, you’ve got the marketing ideas, you ‘ave. Get to IP Australia and TM those babies pronto. We could always add “3am Kebab” (or Curry) to the range too. The opportunities are endless…

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