Yes, you read that right – Man Candles. As the name suggests, they’re candles for men. Some clever marketer saw a gap in the market for scented candles which, let’s face it, are largely bought by women for women (or sometimes by clueless men for disappointed women, as a mistakenly ‘fail-safe’ kinda gift). So the Yankee Candle company in the USA has made a special range of four scented candles for American men.
First in the range is Riding Mower(TM). This large jar candle provides at least 110 hours of “Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.” Oh yeah.
Then there’s the 2 x 4″ (TM) Man Candle, featuring “the warm, unmistakable scent of freshly planed wood and sawdust”, which apparently “evokes a sense of confidence and quality.” I’m not sure how you can burn 2 x 4″ without it smelling like the furniture in your house is on fire, but clearly the Man Candles aren’t designed for me.
Man Town(TM) promises an “escape to the man cave with this masculine blend of spices, woods and musk.” I’m not sure that man caves are meant to feature scented candles, although I guess Man Candles are ok.
And last, but not least, there’s First Down (TM). As in, American football. In a very ambitious promise, the people at Yankee Candles say it’s “Game on! This combination of orange, patchouli, vetiver and leather is as exciting as game day.” I find that very hard to believe – if you had this candle in one hand and two tickets to the Superbowl in the other hand, the man in your life would say, “Oh, thanks honey, but I’ll take the candle – it’ll be just as exciting as game day!”
An interesting idea, the Man Candle. If you’d like to check out this range or the other candles from Yankee Candle Company – makers of “America’s best loved candle” – their website is here