Helena is the talent behind Tokyo Inspired – selling ‘lovingly handcrafted’ cases for your iphone, camera or pencils. They are very cute and more than a little bit quirky. And they remind me of Zippy from Rainbow. I discovered Tokyo Inspired on etsy and although I can’t claim to be down with the mysteries of the animal kingdom, I am really not sure about the photos that Helena has used to sell her wares…
Take this lovely image of a cute snoozing kitty. The cat looks so happy snuggled up against her soul mate there on the rug. Except – it’s not her soul mate, IT’S A PENCIL CASE. And it has a fairly maniacal-looking zippered smile on its face. And eyes that never sleep. But then, I think there’s probably no harm as long as the (real) cat is happy, right?
Then there’s this pic of a grey cat laughing with his arm tucked around his equally delighted companion. Oh, he’s so chuffed that his partner mirrors his wide smile when he tells his favourite joke about that time with the saucer of milk. They are so happy and in sync and meant to be together. Except – hang on, that’s not a smile, that’s AN OPENING TO STUFF PENCILS OR A SMART PHONE THROUGH. And I start to feel like this is getting a bit out of hand.
I love your work, Tokyo Inspired – the cases are very cute and I can think of lots of people (myself included) who would like them. But I’m just not sure that it’s fair to the real cats to keep up this charade. Because one day, maybe a zipper will break, or a sequinned eye will drop off, or an ear will unthread, and there will be heartache in the litterbox.
You can check out these very cool cases (and cats) at the Tokyo Inspired shop here.